There’s a thing that I’ve been doing for a while now to try to help out artists I dig or businesses I enjoy increase their Facebook presence/reach that they can’t do for themselves. It takes, at most, a couple of minutes of my time but it’s always yielded results I could see and made me feel good about the time spent doing it. I’ve done this for quite a few awesome bands and businesses, and you should check them out if you haven’t already; Rebekah Pascouau Photography, The Cemetery Boys, Full of Wanderlust, Taste Fire Hot Sauce, Karacell, 0pt-0ut, Little Black Rain Clouds, Ikagura, The Hissy Fits, Scar Limit, Overlock Hotel, Asylum XIII, Automated Messiah, We Never Sleep, Saltine, Heretics in the Lab, Deist Requiem, Pillbuster, Black Blinds, Human Services, Pain In The Yeahs, etc… But I digress.
Does the process need to be this indiscriminate? Absolutely not. Right above that little “invite” button is a search button. Those of you who have taken the time to organize your friends list into categories can really take advantage of that feature here. There’s a drop-down to the top left of the search pop-up where you can filter the people you’re seeing. It takes a bit longer to do it this way, but you can.
Why bother with doing this at all, you may ask? Well, I went to Die Sektor’s page in preparation for this post and invited everyone and let that sit overnight. Then, after starting to write this blog I went back on Facebook and made sure I hadn’t neglected some bands I dug to see what would happen in a few hours:
It’s been less than a day, and these are real people liking these pages who actually know or would like to know more about the band. The numbers on these keep trickling up too. You even get to feel good as you see how your contribution helped a page you genuinely dig expand it’s reach. Doing this for an artist I’ve yet to do this for usually results in an average of close to 30 new genuine likes overall. Maybe if I had more conventional taste in bands I follow/associate with those numbers would be much higher, but the point is that most of these people who responded genuinely like these bands but probably didn’t realize they hadn’t liked them on Facebook yet.
As some of you may or may not know, Facebook has been filtering out more and more page posts from news feeds (unless they have $$$). Is that a bad thing? Maybe not. Facebook probably should be more about checking out what your best friends are doing and not necessarily what artists you-kinda-sorta-enjoy-sometimes-when-you’re-in-the-right-mood are doing, maybe. But what about those who do spend their money on “buying likes” or “Facebook advertising?”
Seriously, check this out:
Reach is important, and Facebook allows you to pay for “targeted reach,” but it’s mostly a superficial game that cooks books and, in fact, tends to dilute the effectiveness of posts. Taking it upon yourself to perform an active role in promoting content creator’s pages for them is the best way for a page to reach people who will actually care.
As a content creator and page manager, I’ve learned to look at it as a civic duty to help other people like me expand their reach like this. I’ve yet to make a big deal about this before, but I’ve been trying to increase my own reach recently and, selfishly, I am hoping that some of my friends return the favor and follow-suit in doing so for the band, business, artist pages they enjoy. It only takes a couple of minutes.